Smart Roofing & Restoration (“Smart Roofing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit getsmartconstruction.com, request an estimate, contact us, subscribe to communications, or otherwise interact with our services.
By using our website or services, you agree to this Privacy Policy.
1. Information We Collect
We may collect the following categories of information:
A. Information You Provide to Us
We may collect personal information that you voluntarily provide, including:
- Name
- Email address
- Phone number
- Property address
- Mailing/billing address
- Project details, roof details, photos, measurements, and service requests
- Communications you send to us
- Financing or payment-related information you choose to provide
- Any other information you submit through our forms, estimate tools, scheduling tools, email, phone, or text
B. Transactional and Customer Information
We may collect information related to your relationship with us, such as:
- Estimate requests
- Consultation and appointment details
- Proposal and contract information
- Project history
- Service records
- Invoices and payment status
- Warranty or support requests
C. Automatically Collected Information
When you visit our website, we and our service providers may automatically collect certain technical and usage information, such as:
- IP address
- Browser type and version
- Device type
- Operating system
- Referral source
- Pages viewed
- Time spent on pages
- Clicks, scrolls, session activity, and navigation paths
- Approximate location derived from IP address
- Cookie identifiers and similar technologies
Google states that Analytics collects information such as number of users, session statistics, approximate geolocation, and browser/device information, and uses website measurement code to collect pseudonymous interaction data.
2. How We Use Your Information
We may use your information to:
- Provide estimates, inspections, roofing, restoration, repair, replacement, maintenance, and related services
- Respond to inquiries and customer service requests
- Schedule appointments and coordinate projects
- Send updates about estimates, appointments, proposals, invoices, and project status
- Process payments and maintain business records
- Improve our website, services, marketing, and customer experience
- Analyze website traffic and user behavior
- Detect, investigate, and prevent fraud, misuse, or security incidents
- Comply with legal obligations and enforce our agreements
3. Cookies and Tracking Technologies
We may use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember preferences, measure site performance, and understand how visitors use our site.
Depending on your jurisdiction and your consent settings, these technologies may be used for:
- Essential website functionality
- Analytics and performance measurement
- Session replay and heatmap tools
- Lead attribution and customer journey tracking
You can usually control cookies through your browser settings. If we implement a cookie consent banner, your choices there will also apply where required by law.
4. Google Analytics
We may use Google Analytics to understand how visitors engage with our website and to improve site performance and marketing. Google Analytics uses code and similar technologies to collect information about website usage, including pages visited, device and browser information, approximate geolocation, and interaction data. Google describes Analytics as using website measurement code to collect pseudonymous information and report on website and app usage.
We may use Google Analytics for purposes such as:
- Measuring traffic and engagement
- Understanding which pages or campaigns perform best
- Improving content, forms, and conversion flows
- Evaluating the effectiveness of marketing efforts
To learn more about how Google Analytics works, Google provides official documentation through its Analytics Help resources.
5. Microsoft Clarity
We may use Microsoft Clarity to better understand how users interact with our website through tools such as session recordings, heatmaps, and behavioral analytics. Microsoft describes Clarity as a behavioral analysis tool used to understand user experience and site performance.
Through Clarity, we may collect or receive information such as:
- Mouse movements
- Clicks
- Scroll behavior
- Page interactions
- Session replay information
- Device and browser information
- Usage patterns
Microsoft also provides privacy-focused controls for Clarity, including masking and cookie-management features, and notes that consent may be required in some regions for full functionality.
6. Roofr
We may use Roofr and related Roofr services to support our roofing business operations. Roofr describes its platform as including CRM, instant estimates, proposals, measurements, payments, invoicing, material ordering, and related business tools.
If we use Roofr, the information shared with or processed through Roofr may include:
- Contact information
- Property information
- Estimate and measurement details
- Proposal and job information
- Appointment details
- Payment and invoicing information
- Customer communications and project records
We use this information to deliver estimates, manage customer relationships, prepare proposals, coordinate jobs, process payments, and support our operations.
7. SMS Communications
If you provide your phone number, we may send you text messages regarding:
- Appointment confirmations
- Estimate scheduling
- Project updates
- Service reminders
- Customer support
- Promotional messages, where permitted by law and with any required consent
You can opt out of marketing text messages at any time by replying STOP. Even if you opt out of promotional texts, we may still send service-related communications where legally permitted.
Message and data rates may apply depending on your mobile carrier plan.
8. How We Share Information
We may share personal information with the following categories of recipients:
A. Service Providers
We may share information with vendors and service providers that help us operate our business, including providers for:
- Website hosting
- CRM and estimating platforms
- Roofing workflow software
- Analytics
- Session replay/behavior tools
- Scheduling
- Payment processing
- Financing
- Email and SMS communications
- IT, security, and customer support
This may include Google Analytics, Microsoft Clarity, Roofr, and other business service providers we use.
B. Legal and Compliance Purposes
We may disclose information if required to do so by law, subpoena, court order, regulatory request, or other legal process, or where we believe disclosure is necessary to protect rights, safety, property, or legal compliance.
C. Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, your information may be transferred as part of that process.
D. With Your Direction or Consent
No personally identifiable information collected through our website or forms will be shared with third parties or affiliates for marketing or promotional purposes. Information collected is used solely for the purpose of responding to your inquiry, scheduling services, and communicating with you regarding your project. We may use your contact information to send service-related communications, including appointment reminders, follow-ups, and project updates.
We do not sell or rent your personal information for money.
No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes.
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide services
- Maintain business and tax records
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
- Protect against fraud and misuse
Retention periods may vary depending on the type of information and applicable legal requirements.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. Microsoft states Clarity uses encryption and Microsoft Azure-hosted protections, and Google and other major vendors also provide their own security controls.
However, no website, platform, or transmission method is completely secure, and we cannot guarantee absolute security.
11. Your Choices and Rights
Depending on where you live, you may have rights regarding your personal information, such as the right to:
- Request access to the personal information we have about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of certain marketing communications
- Manage cookies through your browser or consent settings
- Appeal or otherwise exercise rights available under applicable law
To exercise privacy rights, contact us using the contact details below.
12. California Privacy Notice
Because Smart Roofing operates in California, California privacy law may apply to some of our practices and to California residents interacting with our business. California’s privacy authorities explain that consumers may have rights including the right to know, delete, correct, and opt out in certain contexts.
If you are a California resident, you may contact us to request that we:
- Disclose categories of personal information collected
- Disclose sources and purposes of collection
- Disclose categories of third parties with whom information is shared
- Delete eligible personal information
- Correct inaccurate personal information
We will not discriminate against you for exercising applicable privacy rights.
Optional website footer link if needed after legal review:
“Your Privacy Choices” or “California Privacy Rights”
13. Children’s Privacy
Our website and services are intended for general business and consumer audiences and are not directed to children under 13. We do not knowingly collect personal information from children under 13.
14. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, financing providers, vendor portals, or other external services. We are not responsible for the privacy practices of those third parties. Please review their privacy policies separately.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal obligations, or business operations. When we do, we will update the “Effective Date” or “Last Updated” at the top of this page.
16. Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:
Smart Roofing & Restoration
9420 Activity Rd Ste E
San Diego, CA 92121
Phone: (888) 884-5350
Email: [email protected]
Website: getsmartconstruction.com